We're not sure what we love most about this badge reel, the incredible number of puns you can write about it (it's a surefire way to ‘reel' in your customers!) or the fact it doubles as a toy, making it the greatest promo giveaway for any event. Clipped to your belt, the badge cord zips out so far and fast that everyone who has one will be doing the whole cowboys-at-a-duel thing with their event pass.